Taking the Right Products
(You can read day 1 Tip #1: Planning for Outdoor Events and day 2 Tip#2: Can your Direct Sales Products Stand the Heat?)
At offline events in local areas, you have the opportunity to show off your best products in front of huge crowds. However, don’t pass up this opportunity by bringing the wrong type of products.
Since this is your local area, you should already have an idea of what type of people you are going to meet the day of your event. Also, knowing ahead of time what type of event it is can help you to better plan what to bring and how your table is set up.
Let me give you some examples to better understand this concept.
Example #1 – Colors
Take into account the area. Are they supportive of high school sports? If so, this would be a perfect time to pull out items which focus on the school.
Let’s say the school colors are blue and white. If you sell candles, group together blue and white candles on your display. Selling scrapbooking supplies? Design a layout for the school with their colors and maybe mascot. Offer pictures or cards? Pull out the pictures of their mascots.
Even subconsciously, the colors of the school can stand out to potential buyers. If you have ever spent time in a small town, you know how big of a deal a high school football game or other sporting event is. Don’t forget the local colleges either!
Colors also work for organizations such as Red Hat Society and others that use certain specific colors to tell them apart. Red and Purple items grouped together for an event where the Red Hat Ladies are roaming around will definitely catch their eye.
Example #2 – Specific Items
Be sure you know what’s going on along side of the craft show. If there is a horse show going on, bring along anything with horses. Dog show in town? Bringing the pictures and items dog specific are a must. Is it a specific celebration? Display items that are specific to that event.
Sometimes you need to dig deep to come up with ideas which are specific to the event or area. If you find a connection, by all means use it Don’t forget to take into account the upcoming holidays, since many go to events looking for gifts.
Most importantly, do the research on the area before you attend the event if it’s not a town you are familiar with. Learn about the town and the community, as well as the towns close by.
Kara Kelso and Anita DeFrank, owners of DirectSalesHelpers.com strive to help women succeed in direct sales. With their kit Make More Sales with Offline Events you’ll learn how to increase your sales at your next event and stay organized too. ?
Need help starting your ohio home-based business?
Contact Stephanie at: buckeyeva (at) gmail (dot)com